Vertical

AI for D2C brands

Adjacent — consumer-scale instinct transfers directly

Direct-to-consumer is one of the places our background transfers most cleanly. The discipline that turned free-to-play into a $50 billion category — daily measurement, disciplined prioritisation, ruthless kill criteria — is the same discipline that separates AI-native D2C winners from everyone else.

We work with D2C brands on four recurring problem shapes: personalisation at scale (product recommendations, email, onsite, across cohorts rather than individuals), pricing and promotion intelligence (margin-aware discounting, elasticity modelling, cohort-based offers), content at scale (PDP copy, ad creative iteration, SKU proliferation without creative drag), and retention and winback (LTV modelling, churn prediction, dormant-user reactivation).

What makes D2C work different from SaaS AI work: the loops are short, the feedback is unambiguous, and the consumer is not forgiving. Exactly the environment we spent fifteen years shipping into.

Where we help

Four workstreams we see repeatedly

Personalisation

Recommendation engines scoped against actual AOV and repeat-rate uplift, not just CTR. Attribution framework agreed upfront.

Dynamic pricing

Elasticity modelling and margin-aware promotional engines, with kill criteria so you don't bleed margin to an overfit model.

Content generation

Product copy, ad creative iteration, lifecycle email — with editorial standards on what AI is permitted to ship unsupervised.

Retention intelligence

Cohort-based LTV modelling, churn prediction, and reactivation programmes that pay for themselves in the first quarter.

Fit

When our team is the right call

  • You have $20M+ in revenue and clean transactional data
  • You've tried a personalisation vendor and the lift didn't survive the audit
  • You need AI work that a CFO can defend against margin impact
  • You're planning to hire for AI in 2026 and want to define the role before you fill it

If your profile doesn't match any of these, we'd rather tell you on the first call. We'll point you to someone better suited — and mean it.

Next step

A 30-minute call with a founder

We come prepared on your business. You come prepared on your problem. We both leave knowing whether there's a fit.

Book the call