Personalised learning
Curriculum adaptation, difficulty calibration, and cohort-based progression modelling.
Vertical
AI for edtech
Adjacent — production plus creative direction is the natural fit
Edtech is an adjacent vertical for us, and a deliberate one. The best edtech is structurally similar to the best consumer games: daily engagement loops, habit formation, content that has to earn its place on a phone alongside TikTok and Instagram. The product discipline transfers; the editorial bar does too.
We work with edtech firms on personalised learning systems, engagement design, AI tutors and content pipelines. The common failure mode we see is AI content that's technically fluent but editorially flat — generic, slightly uncanny, and guaranteed to drive up unsubscribe rates within the first fortnight. We fix that by treating prompt design, agent tone and editorial review as first-class capabilities, not afterthoughts.
Where we help
Four workstreams we see repeatedly
AI tutoring
Conversational tutors with editorial review loops and clear escalation criteria — not black-box chatbots pointed at curriculum data.
Content generation
Lesson content, problem sets, explanations. Editorial standards on voice, accuracy and pedagogy.
Engagement design
Streaks, sessions, notification cadence — applying consumer habit-formation discipline to learning products.
Fit
When our team is the right call
- Consumer edtech with paid engagement, not just traffic
- B2B edtech selling into schools or enterprises with accountability requirements
- Learning platforms with proprietary content they're considering generating against
- Teams who've read the research on AI tutoring and want a deployment that clears that bar
If your profile doesn't match any of these, we'd rather tell you on the first call. We'll point you to someone better suited — and mean it.
Next step
A 30-minute call with a founder
We come prepared on your business. You come prepared on your problem. We both leave knowing whether there's a fit.
Book the call