Higher Agency is a boutique AI practice founded by leaders from EA, Zynga, NaturalMotion and Wooga. We've shipped products to half a billion people, run nine-figure P&Ls, and built the AI platform we use to deliver — Alexandria, a 170-agent system already in production
S&P Global reported that 42% of enterprises abandoned the majority of their AI initiatives in 2025 — up from 17% the year before. The pattern is identical to a missed game launch: bad production, no creative direction, and no one in the room who's actually shipped at scale
Most AI agencies are engineers selling implementations or consultants selling decks. Higher Agency is something else entirely — an operator-led practice that treats AI like a product launch. Discovery, scoping, production, live ops. That discipline is the difference between an AI pilot and an AI business
The loop that turns an AI pilot into an AI business: production, creative direction, business development — run by the same operator
We run AI engagements like product launches. Scoping, milestones, ruthless cuts, live operations after go-live. The thing ships. The thing keeps working. Then we measure what it actually changed
AI without taste is noise. We make calls about what to build, what to cut, and what the experience should feel like for the human on the other side. That's the part most engineering shops can't do
Our team has carried P&Ls north of $200M. We know what a CFO looks at, why a board kills a project, and how to make sure the AI initiative is the one that survives the next planning cycle
Higher Agency is new. The team behind it is not. Below: products we've personally led or built, with the numbers that matter to the people who funded them
Product leadership at PopCap (EA). One of the highest-grossing mobile titles of its era; defined the live-ops playbook a generation of mobile games copied
Built and grew at NaturalMotion (Zynga). A reference example of how operational rigor — not just creative — turns a hit into a billion-dollar franchise
Product leadership at Wooga (Playtika). Approaching $3B in lifetime revenue. Proof that careful production and audience intuition compound over years, not quarters
Production AI running with capital at risk, every day. Different domain — same discipline. AI you can trust with money is a useful proof of what AI you can trust with a customer looks like
AI-powered brand intelligence for professional creators. 51 specialised agents across seven departments, five-platform parallel analysis, a five-dimensional authority model. Production on Vercel + Railway at jottly.tools — our proof we ship consumer-grade AI, not strategy decks
The operating system we use to run Higher Agency's own marketing — content, campaigns, inbound routing, measurement — as a single AI-native loop. Evidence that the product discipline we bring to clients is the same one we run on ourselves
Alexandria is the AI platform we built to do our own work — and the platform you inherit when you work with us. 170 specialised agents, a routing layer that picks the right one for the job, and a learning system that gets sharper after every engagement
The first call is 30 minutes with a founder. We come prepared on your business, you come prepared on your problem, and we both leave knowing whether there's a fit. If there isn't, we'll point you to someone better suited — and mean it