Higher Agency · SF/Berlin/Remote
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Vertical

AI for gaming studios

Home turf · where we came from

Your live-ops calendar is fuller than the team can staff. The AI tools bought to relieve it sit mostly unused. We know the shape of that problem: running a live-ops hit is the discipline we left to start this firm, and it's the same discipline enterprise AI demands. Your studio already has it. The question is what to point it at.

Our founder has led products at PopCap (EA), NaturalMotion (Zynga) and Wooga (Playtika), including Plants vs. Zombies 2, CSR Racing and June's Journey. Across his career, the products he has shipped have earned more than $4 billion in lifetime revenue. The Berlin studio work at Ten Square Games is a separate 0-to-1 studio build. Nobody needs to explain to us how a live-ops build meeting runs.

For gaming studios, AI work falls into four shapes, and we have run all four from the operator side: live-ops intelligence, content pipelines, churn and LTV forecasting, and UA optimization. Here is what we build in each.

Where we help

Four workstreams we see repeatedly

Live-ops intelligence

Offer targeting, event cadence modeling, economy tuning. Alexandria agents plugged into your live-ops data pipeline.

Content pipelines

Asset generation, localization, narrative iteration. Editorial standards on what the AI ships versus what needs a human pass.

Churn prediction and LTV forecasting

Churn prediction, LTV forecasting, player retention and segmentation models. Honest reporting on what the models can actually take credit for.

UA optimization and creative testing

Ad creative testing, creative fatigue modeling, paid-channel decisioning. Built for UA teams that measure in hours, not quarters.

Fit

When our team is the right call

  • Live-service mobile, PC or web games with meaningful DAU and transaction volume
  • Studios that want AI that respects their live-ops discipline, not overrides it
  • Publishers consolidating AI across a portfolio and needing a defensible platform decision
  • Studios exploring interactive narrative or generative systems where editorial judgment matters

If your profile doesn't match any of these, the first call will be short and honest.

In practice

Structures that have fit here

Starting points from previous engagements, not the menu. The shape gets drawn to your problem.

Next step

A 30-minute call with a founder

You'll be talking to someone who has sat in your live-ops build meeting. Bring the KPI that's stuck.

or email: patrick@higheragency.solutions