i
Retention & progression
Whether users stay long enough, and progress smoothly enough, to reach the part of the product that retains and monetizes. Annotated onboarding walkthrough, progression funnel, prioritized pacing fixes.
Engagement · Diagnose
Product & Growth Audit
4 weeks · fixed fee, agreed on the discovery call
For live games and consumer products that acquire users well, then lose them before the product pays it back. An audit of retention, liveops and monetization, with build-ready specs your team can implement instead of a backlog of recommendations.
The shape is always the same. Acquisition works. The early funnel looks healthy. Then value leaks somewhere your dashboards don't explain: a retention cliff, an event cadence that doesn't exist, an offer model nobody has touched since launch. The audit finds the leak, sizes it, and hands you the fixes in implementation order.
This is product and growth work, not an AI engagement. It draws on fifteen-plus years shipping free-to-play at PopCap (EA), NaturalMotion (Zynga) and Wooga (Playtika): progression design, liveops cadence, economy tuning, monetization architecture. The findings explain the behavior behind the numbers.
Scope
Three modules: retention, liveops, monetization
ii
Liveops & engagement
Whether users come back for a reason you planned, or by accident. Gap analysis, a 12-week calendar template, an engagement-system backlog your team can run.
iii
Monetization
Where the model leaves revenue on the table, and where additive surfaces can earn more without weakening what already works. Teardown, re-architected offer model, revenue-impact estimates.
What you get
Six deliverables: diagnosis, buildable specs, and a roadmap to sequence them
- Audit report: full findings across all three modules, each as finding → fix → estimated impact
- Executive summary deck: the central thesis and the highest-ROI moves, built to present to leadership
- Feature and system specs: build-ready one-pagers for the headline fixes: problem, mechanic, economy, segmentation, metrics
- 12-week liveops calendar: ready-to-populate event cadence, usable the day it lands
- 90-day action roadmap: quick wins, mid-term, structural, sequenced by effort versus impact
- Live readout and Q&A: a working session on priorities, recorded and shared
Commercial terms
Fixed fee, paid in two installments: half to begin, half on delivery. One engagement: one kickoff, one data handoff, one readout, not three mini-projects.
An optional monthly retainer covers hands-on implementation once the audit defines the work. The same operators who wrote the specs build alongside your team.
Fit
When this engagement is the right call
- A live game or consumer product with healthy acquisition that isn't reaching payback
- A retention curve with a cliff your team can see but can't yet explain
- Liveops that happen when someone has time, rather than on a deliberate cadence
- Monetization built early and never re-architected against how users actually behave
If the diagnosis points to the economy, to UA or to a technical problem instead, we'll say so in the readout and point you to the right specialist. The audit exists to rule problems in or out, not to set up an upsell.
Next step
A 30-minute call with a founder
The first call is a working session: your curve, our read, a yes or a no.